The business United Sweets has proved that Gamefroot can be used as an effective marketing tool by creating a game as part of their promotional campaign during Armageddon Expo 2012. It has since become one of the more popular games on Gamefroot.com!
“IT IS THE END OF THE WORLD AS WE KNOW IT! Justin Bieber has destroyed everything and turned the human race into brain dead, Twinkie loving zombies (It doesn’t make sense, I know). So collect the twinkies and try to make it to the end. Plus there is a REAL United Sweets voucher hidden in the game, that you can use in REAL life. BOOM!”
If the humurous set-up wasn’t enough to gain customer interest, then the ingenious inclusion of coupon codes as item-pickups in the game was a sure bet. By collecting a coin from a challenging spot, the player receives a message telling them the secret coupon code that gives them a 15% discount.
This kind of brand promotion is clearly much more fun and engaging than conventional advertising, especially with the explosive growth in the gaming sector in past years – tapping in to this phenomenon to get your products and services to a wider customer base seems like a no-brainer!
You can play their game here: http://gamefroot.com/games/united-sweets-zombies-love-twinkies/